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How My Website Design Services Helped Boost a Local Business's Online Sales


As a web designer, I have had the opportunity to work with a range of businesses, from start ups to large corporations. One of the most satisfying projects I have worked on was designing a website for a local business that had been struggling to increase their online sales. Through a series of steps, we were able to redesign their website, optimize it for search engines, and improve their overall online presence. In this article, I will share the steps we took and the impact they had on the business’s online sales.


The Problem: Low Online Sales
Redesigning the Website
The Importance of User Experience
The Power of SEO
Frequently Asked Questions

The local business, which specializes in handmade crafts and accessories, had a website that was outdated and difficult to navigate. As a result, their online sales were low, and they were not getting the traffic they needed to grow their business. They knew that they needed to make a change but were unsure where to start.

Low Online Sales

Its a problem many online businesses face, its not a new problem, If you have a business whether on or off line, You need sales to survive Lets face it Setting up an online business and getting a website up on line is probably the easiest part of the equation, people tend to think there’s some magic formula to getting eyes on your website and think we will give it 3-4 weeks and it will automatically start and convert leads into buyers, WRONG, Once you get your website up and running its up to the business owner to create a buzz and get as many people  to the website launch as possible, This could be as simple as friends and family first a post on Facebook and any other Social media, This is a given but then what? The options are free advertising or paid advertising. posting on forum sites  and linking to web 2.0 sites these will all create views to your new website. 

One thing I learned a long time ago is you need at least 7-8 views on any product before there is any chance of a sale online, that means you have to be persistent and keep pushing or die, Seriously ignore this advise at your peril, 

The Solution: Redesigning the Website

The Solution: Redesigning the Website

We started by analyzing their existing website and identifying the areas that needed improvement. We then designed a new website that was user-friendly, visually appealing, and optimized for search engines. This included creating a clear navigation structure, optimizing images and content, and improving the overall user experience.

The Importance of User Experience

One of the key factors in the success of the new website was its focus on user experience. We made sure that it was easy to navigate, with clear calls to action and a streamlined checkout process. This not only made it easier for customers to find what they were looking for, but it also encouraged them to make a purchase.

business man, laptop, work- Free website design process

The Importance of UX user Experience

its probably the most important aspect UX That’s why Its one of googles must haves they score a website high if it is easy to use has clear navigation, and is set out in bit sized pieces. As the old saying goes,

how do you eat an elephant? A = One bite at a time.

Clear navigation helps the user to get where he needs to be quickly, This helps retention on the website, also know as bounce rate, which is a ranking factor on google,  easy to read content, with good clear fonts and font sizing will all help


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The Power of SEO

In addition to optimizing the website for user experience, we also focused on improving its search engine optimization (SEO). We conducted keyword research to identify the most relevant search terms for the business, and then incorporated these into the website’s content and metadata. We also created a blog to regularly publish new content, which helped to increase the website’s visibility and attract new visitors.

Results: Increased Traffic and Sales

After the new website was launched, the business saw an immediate improvement in their online sales. Their website traffic increased by 50%, and their conversion rate improved by 30%. They also received positive feedback from customers who found the new website easier to use and more visually appealing.

Frequently Asked Questions

Q: How long did it take to see results after the new website was launched?
A: The business saw an immediate improvement in their online sales, with increased traffic and a higher conversion rate.

Q: Did you make any changes to the website after it was launched?
A: Yes, we continued to monitor the website’s performance and make adjustments as needed to improve its visibility and user experience.

creative design and seo for your website

In Conclusion:

In conclusion, the website redesign project was a success, and the business was able to increase their online sales and grow their customer base. By focusing on user experience and search engine optimization, we were able to create a website that was not only visually appealing but also easy to use and optimized for search engines. If you’re struggling to increase your online sales, a website redesign may be just what you need to take your business to the next level.